Creative Director
May 1997 – November 1998
International Heritage,
Inc. | Raleigh, North Carolina
~ Created and developed an in-house creative
department
~ Collaborate with inner and outer office department
teams to plan,
analyze, organize
and execute various production projects to ensure adherence
to project objectives and corporate guidelines
~ Managing and
assigned projects
and deadlines with
supportive staff
along with outside
ad agencies.
~ Directed
entire design and
production of point
of sale catalogs
including product photography,
packaging and labeling
~ Responsible
for the researching,
hiring and directing
of illustrators
and photographers.
Directed all photography
in merchandising,
lighting, propping
and stylizing
~ Design
of direct mail
campaigns, product
brochures including
various company and
product promotional
materials along with
trade show and event
graphics that included,
signage and large
displays
~ Managed $3 million
annual budget
for art, photography,
production
and printing of every
internal/external
project.
~ Interacted
with all levels
of the corporate
staff and executives
to gather and
provide information
about various
projects within
Creative Services Department
Supplying printing
bids to various
printers on specific
and specialty
printing projects
~ Selected
and purchased paper
through paper
brokers that
saved over 25%
in production costs.
Analyzed and pro-actively
suggested areas for
improvement regarding
efficiency and cost
saving measures.
~ Managed the production process from
photo scanning,
color proofing
and printing
including on-site
press checks for
exact color matching
~ Manage
and direct supportive
internal and external
team of graphic
designers and
writers
~ Supervised
and directed outside
advertising agencies
and merchandise
manufactures
for consistent
corporate identity
and guidelines
Senior Art Director
August 1992 – May 1997
Bond Publishing,
Inc.
Medical Life Publishing,
Inc. | Raleigh, North Carolina
~ Utilized teamwork efficiency, quick creative
ideas and excellent
communication skills
to produce 55 (quarterly/annual) magazines a year
~ Responsible
for design and
production of every
magazine from start
to finish.
~ Selected, negotiated, assigned and
directed freelance
illustrators and
photographers for
specific articles and feature story design
~ Coordinated and
directed freelance
photographer(s) on
studio propping and stylizing
~ Contributed design
ideas with
the editorial department
on determining
final story
assignments and design
direction
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