DESIGNER/PRODUCTION
April 2008 – Current
Plumbline | Napa, California
~ Provide creative direction and production support for agency clients related to print, web design and marketing communications and branding.
CREATIVE CONSULTANT
June 2007 – Current
Consultants2Business | Napa, California
~ Responsible to lead all design direction and concepts for all in-house/agency design work based on a wide range of clients, related to print, web design and marketing communications and branding.
CREATIVE DIRECTOR
April 2004 – June 2007
WineCountry.com,
Freerun Technologies
| Napa, California
~ Lead all design direction and
concepts for all
in-house and agency
design related to:
print, web design,
marketing communications
and corporate branding.
~ Provide
production support
while managing tight
in-house/agency budgets
and managing production
schedules and deadlines
~ Responsible for directing
the development (from
copy to design, pre-press
to web production)
of the creative services team.
~ Provide leadership, management, mentoring
and direction to
the creative services
internal team.
~ Develope, create and manage weekly email
campaign to WineCountry.com
email consumer subscribers.
~ Ensure the design team creates
emotional yet revenue
driving creative
solutions across a broad base of marketing tactics: promotions,
copy, banners, landing pages, emails, direct marketing, advertising
and visual design.
~ Responsible for establishing, maintaining
and communicating
the creative
connection with internal/external
projects to meet
their expectations,
while maintaining
happy clients on
budget and on time.
~ Created and maintain corporate
branding guidelines
while managing a
consistent branding
message along with
advertising campaigns
in both print and
web advertising.
Clients include: Copia, Allied Domecq
Wines, USA, Diageo
Chateau & Estate Wines,
Robert Mondavi, Ravenswood,
Sonoma Mission Inn,
Seagram Chateau & Estate Wines, Sutter
Home Winery -Trinchero
Family Estate, Vintage
Estates, Yountville
Inn, VisitHalfmoonbay.org.
FREELANCE DESIGN
Dec 2001 – Current ~ Understanding clients business strategy,
brand strategy and branding goals in providing creative direction
and solutions while managing tight production budgets and deadlines.
~ Provide
creative services
in: magazine design,
web development and management,
design of promotional
print collaterals
including: branding
advertising, wine
club newsletters,
winery brochures,
professional photography
services while providing any additional creative
or strategic needs.
~ Manage and provide all aspects of production
including, pre-press
digitial file production,
color management,
rbg-cmyk color coversion,
paper research and
management, on-site
press checks.
Clients included: Beringer Vineyards,
Chateau Souveraign,
Pine Ridge Winery,
Archery Summit Winery,
Beaulieu Vineyards,
Artesa Winery, Harrison
Vineyards, Hawthorn
Inn & Suites,
Goosecross Vineyards,
Napa Valley Magazine,
Tri-Valley Magazine,
Newcomer Network
magazine, School
Guide magazine
FOUNDER, PUBLISHER /Creative
Director
January 2001 – March 2004
Concept Publishing,
Inc./Fruitful Ventures, LLC | Napa, California
Founder of The Vine™ magazine,
a bi-annual visitor
guide to the Napa Valley
Developed business plan while
utilizing extensive
design, marketing
and print knowledge
in achieving over
$300,000 in advertising
sales in the first
year.
Worked extensively with food and wine
beverage corporations
developing marketing
and advertising
campaigns
Designed and produced entire publication
from design conception,
editorial assigning,
magazine production
and press checks
Personally photographed every publication
including covers,
landscape, product, food and winery photography
Awarded
two Maggie awards
for Best Visitor
Guide and Best New
Publication in
first year (2002),
Selected as a finalist
in Best Design category
(2002), Won 4 consecutive
Maggie Awards for
Best Visitors Guide
Formed partnership with Diablo Publications
in Nov 02’/Relinquished partnership
in March 04’
second
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